Digital Marketing Crash Course

About Course

About Course

 Master Facebook Ads from the ground up with our comprehensive course, designed to guide you from the basics to advanced strategies. Learn how to create, target, and optimize ads that convert, while also gaining essential design skills to make your content stand out.

Beyond Facebook Ads, explore the world of influencer marketing and discover how to carve your path in the digital marketing industry. Whether you’re a beginner or looking to advance your expertise, this course equips you with the tools and knowledge to succeed in today’s competitive landscape.

What You’ll Learn

• How Digital Marketing Works
• Setting up SMART Goals
• How to Optimizing Social Media Platforms
• Become a Social Media Manager
• Learn to Run Meta Ads
• Advance Level Retargeting Ads
• Effective Ways to Generate Leads
• How to Analyse Active Ads
• Smart Ways to Ad Up-Scaling 
• Keeping an Eye on Competitors’ Ads
• Understanding Customer Journey 
• How to benefit from Influencer Marketing
• Become Canva Expert 

Course Content: 

Module 1: Introduction to Digital Marketing

• Understand the purpose of DM
• Setting up SMART Goals
• Opportunities in Digital Marketing
• Marketing Strategy

Module 2: Canva Master Class

Module 3: Social Media Marketing

• Create a Page
• Social Media Management 
• Business Suit Overview

Module 4: Meta Ads Expert 

• How to Create Ad Account
• Set up Pixel WordPress
• AIDA Model
• Advantage+ Sales Campaign
• Manual Ads Setup
• Traffic Ads and Carousel Ads Setup
• Lead Generation Ads
• Ads Budget Optimization 
• Custom Audience
• Lookalike Audience
• Ads Analysis
• Analyzing Competitor Ads

Module 5:  Influencer Marketing

Module 6: How to Hunt Clients 

Conclusion 

Instructor 

Our Instructor – Aqsa Rasool has been in Digital Marketing for Over 7 years, having worked with various local and international businesses. Along with running a digital marketing agency, she has worked with Top Training institutes and trained over 450+ students and entrepreneurs, helping them to achieve their dreams.